VS STUDIO · Calgary & Edmonton

Ad spend
that actually
brings money back.

Strategy, paid media, and content — built as one customer-acquisition system for businesses across Canada and the USA who are tired of agencies that confuse activity with results.

Book a strategy call → See what we do
$200K+
Ad spend managed
$5M+
Revenue generated for clients
6+
Years · Canada & USA
2
Founders, hands-on · V & JP
The three pillars

Strategy. Paid Media.
Content.

Three pillars, one customer-acquisition engine — Strategy, Content & Ads. All working together so every marketing effort compounds over time.

— 01 / FOUNDATION

Strategy

Always first. The customer acquisition system, mapped end-to-end: audiences, offers, channels, messaging, measurement. Without strategy, we don't do anything.

Pillar details
— 02 / EXECUTION

Paid Media

We define the platform based on your strategy and business type — Meta, Google, TikTok, or a combination. Every campaign is designed around strategy, with real tracking and a budget that shifts to what works.

Pillar details
— 03 / FUEL

Content

Static, video, UGC, organic social, landing pages. The lever that moves cost-per-lead the most. Strategy decides what to say. Content is what actually gets said.

Pillar details
The numbers, plainly

$5M+ in revenue.
$200K+ in ad spend.

Six years of work, two countries, real businesses. Every number below is real, attributable, and verified inside the client's account.

$5M+
Revenue generated for clients

Across paid media campaigns we've built and run for businesses in Canada and the USA — tracked to bookings, leads, and sales.

$200K+
Ad spend managed

Meta, Google, TikTok — hands-on, not auto-piloted. Every dollar tracked to a number that matters to the business.

25x
Revenue ÷ ad spend

Aggregate across our project portfolio. Not a guarantee — a track record. The strategy call is where we'd talk about what's realistic for you.

AI in the system

We build AI into
the systems we ship.

AI isn't a buzzword on our deck. It's wired into the workflows we deliver — lead qualification, content production, ad iteration, reporting. Faster cycles, lower cost-per-output, and new systems your business keeps after the project ends.

— LEADS
AI lead qualificationFilter inbound leads automatically so your team only talks to the ones worth talking to.
— CONTENT
AI-assisted productionAd variants, captions, hooks — produced at the speed paid media actually demands.
— ADS
Iteration loopsCreative testing and audience signal analysis at a cadence humans alone can't match.
— OPS
Internal systemsWe build small AI tools into your business processes — yours to keep, not ours to lock in.
Trusted across Canada & USA
Client 1
Client 2
Client 3
Client 4
Client 5
How we work

Built for you.
Executed by us.

We work on a 3-month minimum — because real results require systems, not shortcuts. Month-to-month after that. Four steps, no surprises, focused on results from day one.

— STEP 01

Strategy call

30 minutes. We dig into your business, your buyer, and your numbers. No pitch deck — just questions that matter.

— STEP 02

The plan

You get a written plan: which channels, what spend, what we expect to return, and what gets reported every week.

— STEP 03

Build & launch

We build creative, set up tracking, and ship campaigns — usually inside 7 days. No three-month onboarding.

— STEP 04

Optimize, weekly

Every week: real reporting in plain English, decisions made, budget moved to what's working. That's the whole job.

Who we are

Two founders.
One system.

We're not an agency hiding behind account managers. You work directly with us — the people who built the campaigns, read the data, and decide what moves next.

Valerie — Creative Director

Valerie

Co-founder · Creative & Brand

Valerie leads creative direction, visual strategy, and brand positioning. She has spent 6+ years turning marketing briefs into campaigns that actually convert — across Meta, Google, and organic.

Juan Pablo — Strategy & Paid Media

Juan Pablo

Co-founder · Strategy & Paid Media

JP runs strategy, paid media buying, and client accounts. He obsesses over attribution, budget allocation, and the numbers behind every campaign — because results on paper only matter if they show up in revenue.

Common questions

Before you
book the call.

If your question isn't here, ask it on the call. We'd rather answer directly.

Where are your clients based? +
Across Canada and the USA. We're based in Alberta — Calgary & Edmonton — and we've spent 6+ years working with businesses on both sides of the border. Local context matters, but a good customer-acquisition system travels.
What's the minimum ad budget you'll work with? +
The minimum ad spend we work with is $3,000 USD/month. Below that, the algorithms don't have enough data to optimize and results become unpredictable. There's no point running ads at a budget that can't generate a real signal.
Do you work on monthly retainers? +
Yes. We work on a minimum 3-month contract, then month-to-month after that. One month isn't enough to build real results — systems and trust take time. We don't chase short engagements and we don't work with clients who aren't ready to commit to the process.
Do you build the creative, or do we have to supply it? +
We handle creative direction and produce ad creative in-house. If you have brand assets, we use them. If you don't, we build what's needed.
How fast can you get campaigns running? +
10 to 15 days. The first phase is building the strategy and structure — audiences, offers, messaging, tracking. We launch with a clear direction, not just running ads without knowing who we're talking to or what we're actually measuring.
What's reporting actually look like? +
A clear monthly report with the metrics that actually matter: how much we spent, how much was generated, cost per lead, cost per sale, and what we're improving next. We focus on finding the bottlenecks so we can scale with clarity — not just send you a PDF full of vanity numbers.
Ready when you are

Let's see if
your ad spend is working.

A 30-minute strategy call. No pitch deck, no obligation — just a clear read on what's broken and what's worth doing.

Book a strategy call →