Service · Marketing Strategy & Growth

Your marketing team, without hiring one.

Strategy, content, social media and paid ads run as one system by the same small team. Founder-led, based in Calgary and Edmonton, working with businesses across Canada and the US.

What's included

Five parts. One system.

When strategy, content and ads are run by different people, nobody owns the result. Here, one team does.

— 01

Strategy

We start by finding where your customer acquisition is leaking: audiences, offer, channels and measurement. You get a written plan before we spend a dollar, and a monthly plan after that.

  • Business and numbers review
  • Written strategy and monthly plan
  • Clear goals for leads and sales
— 02

Content production

Shoot days at your business in Calgary or Edmonton, edited into short videos, photos and carousels built for social media and ads. Content made to sell, not just to fill a feed.

  • On-site photo and video
  • Short-form video editing
  • Carousels, statics and UGC-style ads
— 03

Social media

A posting plan your team doesn't have to chase. We plan, publish and keep a steady presence on the platforms your customers actually use.

  • Instagram, Facebook, TikTok, YouTube Shorts
  • Content calendar
  • Scheduled publishing
— 04

Paid ads

Meta, Google or TikTok, chosen by the strategy. Tracking from day one, weekly optimization, and budget that moves to what's working instead of staying stuck in what isn't.

  • Meta (Facebook & Instagram) Ads
  • Google Ads
  • TikTok Ads
— 05

Leads into your CRM

Our job ends when the lead lands in your CRM, organized and ready for your team. Then we read what happened with those leads to improve the ads every month.

  • Ad forms connected to your CRM
  • Instant new-lead alerts
  • Monthly report on leads and sales
— + AI

Faster with AI

We use our own AI automations to edit video, build carousels and publish on schedule, so your content moves faster without losing a human review.

See AI Automations →
Results

Work that moved the numbers.

We've worked with InStone, Prime Ingeniería, Quality Stone and Hourwall, among others. A few examples from past campaigns:

16× ROAS
Premium wall panels

$22K revenue from CA$1,400 in Meta Ads in one month, across 4 audience segments.

10× ROAS
Nutrition & wellness brand

$100K in course revenue from $10K in Meta Ads across 3 launches over 12 months.

~$5 per lead
Construction & engineering

200+ qualified leads and a $50K+ pipeline from $5K in Google Ads in 2 months.

Results are from specific past clients and reflect their budgets, markets and timing. They are not a guarantee of future results.

Is it a fit?

Built for businesses that want to grow on purpose.

A good fit if you…

  • Are a small or mid-size business ready to invest in growth
  • Need marketing done but don't have a team for it
  • Want ads, content and social media working together
  • Care about leads and sales, not vanity metrics

Probably not a fit if you…

  • Want results in two weeks with no testing
  • Only need one-off posts with no plan behind them
  • Can't follow up with the leads you receive
Questions

Marketing Strategy & Growth: FAQ

What's included in Marketing Strategy & Growth?

Strategy and a monthly plan, content production (photo and video), social media posting, paid ads on Meta, Google and TikTok, and lead capture into your CRM. We decide the mix with you based on your goals and budget.

Do you film and photograph in person?

Yes. We run shoot days at your business in Calgary, Edmonton and surrounding areas, then edit everything into short videos, photos and carousels for your social media and ads.

Which platforms do you manage?

Instagram, Facebook, TikTok and YouTube Shorts for social media, and Meta (Facebook and Instagram), Google and TikTok for paid ads. We pick the channels from your strategy, not the other way around.

What happens with the leads from my ads?

Every lead lands organized in the CRM your team already uses, or a simple one we set up, with an alert so your team can follow up fast. Your team handles the sales conversation; we use what happens in the CRM to improve the ads.

How do you report results?

You get a monthly report and review call with what we spent, what it brought in, and what we'll change next. We look at leads and sales, not just clicks and likes.

How long is the commitment?

We start with a 3-month commitment, because ads and content need time to learn and compound, then continue month-to-month.

Ready when you are

Let's map your next 90 days.

A 45-minute strategy call. We look at your business and numbers and tell you what we'd do first — whether or not we work together.

Book a free call →